Achieve your marketing goals
on budget—on time—every time!
The ParkerStores needed to launch locations fast…
and generate new customers while they did it!
• We evaluated their current launch program.
• We recommended ways to co-op costs & share them among distributors.
• We implemented a four-step relationship-building direct mail program.
• We tested their results then reduced the amount of mail they sent by 20%
(By the way, it drove their response rate as high as double digits too!)
They saved even more money by pre-printing the materials that every location shared.
Move your mouse over this post card to see how it worked:
Case Study 1: Parker Hannifin’s ParkerStore – The Teaser
© 2009 Direct4Results, a business unit of Direct4,LLC, 265 Ravenna Street, Hudson, OH 44236
